Scott Davis

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City Call 312 505 5633Suburbs Call 224 250 4069

Official Digital Marketing Services Firm of the PGA TOUR and PGA TOUR of Champions

October 1, 2019 by Scott Davis Leave a Comment

I have pleased to announce that my Firm ThriveHive is now the Official Marketing Partner of the PGA TOUR.

https://www.pgatour.com/company/2019/09/30/thrivehive-becomes-official-marketing-partner-of-pga-tour.html

I can help you gain recognition online and achieve exemplary digital marketing results for your professional sporting events and athlete brands. My team of experts are happy to help you get started or answer any questions you might have. 

Please contact me direct at ​​​224 250 4069​​​ or email me at sdavis@thrivehive.com 

We are a Google Premier Partner as well.

Below are some of our sporting event solutions we can provide.

Event Solutions

• Event management services
• Event marketing
• Event landing page
• Registration monitoring
• Video production
• Speakers/talent

Additional Solutions

• Venue booking
• Social media advertising
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• On-site promotion
• Website build
• Catering coordination
• Audio/video management
• Collateral
• Signage
• Customizable social media content
• Branded phone charging stations
• Interactive stations and activities
• Live DJ
• Setup and teardown

Filed Under: digital marketing chicago, digital media, sporting event marketing

Better, More Transparent Digital Marketing In Chicagoland

July 20, 2018 by Scott Davis Leave a Comment

I had the honor of being asked to be the guest speaker covering more transparent digital marketing last week.

Check out my Podcast

There are some great tips.

Call today for better digital marketing. We can handle anything digital to help increase your business, grow your brand and protect your brand.

We serve locally and nationwide.

 

Filed Under: digital marketing chicago, digital media

No, You Cannot Just “Set it and Forget it”

April 26, 2018 by Scott Davis 2 Comments

With an ever-increasing number of digital content platforms, it seems impossible to keep up with them all, which is what makes the services claiming you can “set it and forget it” very tempting, but don’t fall for it. In the real world of digital marketing, you cannot simply “set it and forget it” and if you try, you’ll fall behind your competition. Here’s why:

Data

One of the best parts about digital marketing today is how quick and easy it is to collect data about the effectiveness of your campaigns and tweak them accordingly. Everything from Google Adwords to geofencing can help you find out who your audience is, where they are, what they’re interested in, and what digital marketing strategies you can use to get their attention. If you’re not taking advantage of that data and using it to make your campaigns as impactful as possible, you’re missing out on a lot of opportunities and your competitors will be happy to fill in that gap.

Engagement

Finally, there is no “set it and forget it” when it comes to engagement. If you do decide to market on social media, the main benefit of those platforms is that customers can interact with you and you should encourage that as much as possible. If they ask you a question, answer it. If they have a comment or concern about something you posted, respond. No one likes being ghosted and if your audience feels you’re ignoring them, they’ll leave.

Likewise for your website. If people are commenting on your blog posts, for example, you need to be aware of that and respond to those comments as well. There is no substitute for responding to a potential customer’s concerns – and responding promptly. According to recent studies, about half of people who lodge a complaint online say they expect a response from a company within 24 hours, while 72% of people who lodge a complaint on Twitter say they expect a response within an hour. Fortunately, we have the tools to help with that.

They’re Constantly Changing the Rules of the Game

Facebook just recently changed their algorithm – again. This time the change means businesses will have a harder time getting their ads in front of eyeballs, unless they have a lot of money to spend on Facebook advertising and they decide doing so is worthwhile for their digital marketing strategy.

This also means that if your content strategy relies heavily on Facebook marketing, guess what? It’s time to reassess that strategy!

And it’s not just Facebook. Instagram has also been making changes to its algorithm, and Google is constantly updating its own algorithm while being super secretive about what changes it’s making. That means that, in order to play nice with Google, you have to be constantly assessing what works and what doesn’t so you can change your digital marketing tactics accordingly. (The good news is there’s Google Adwords, which can help with a lot of that, and it just made things easier with a new Keyword Planner. Then we make it even easier with our Google partnership).

That said, you can’t be expected to keep up with all this and maintain your own business, which is why we’re here. We maintain transparency in digital media so you know the exact ROI of your digital marketing efforts down to the penny. We take the guesswork out of what you should be doing online and whether it’s working.

Call me today at 312 505 5633 or email me at sdavis@thrivehive.com to learn more!

Filed Under: digital marketing chicago, digital media

ThriveHive Balances Software and Human Support to Power SMB Marketing

January 23, 2018 by Scott Davis Leave a Comment

My Firm ThriveHive Balances Software and Human Support to Power SMB Marketing. Are you tired of guessing if your digital ads are working? Did your sales rep sign you up and then disappear until its time to renew?

Please call me today at 312 505 5633 or fill out the form below so we can solve those issues and more.​

ThriveHive Balances Software and Human Support to Power SMB Marketing

 
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Filed Under: Uncategorized

How to Market Yourself to Your Customers

August 7, 2017 by Scott Davis Leave a Comment

Learning how to market yourself to your customers is something that many business owners struggle with. The best way to do this is by communicating effectively with customers. In order to succeed and grow your business, you need to know how to get your message across by using social social media to engage customers. You can write until you’re blue in the face, but unless the content is geared toward your audience, that hard work will go to waste. So what marketing efforts do you use to market yourself to your customers? How do you know what to say? First you need to figure out who you’re talking to. Then you can tailor your content to match your marketing and make your efforts more effective! Finding your target customer will help you learn how to market yourself to customers. Your target customer is more or less a buyer persona, a tool that companies use to research and market to customers. Developing personas can be complex and time consuming (there are people who specialize solely in creating them!) and small businesses don’t necessarily have the resources for developing personas. But you can determine who your target customers are without developing full blown personas. Here’s how to do it.

WHO IS YOUR TARGET CUSTOMER?

Your target customer, like a persona, is a simplified profile of your typical customers. Developing a sense of your target customer forms a kind of shorthand for what your future customers share – their education level, age, ethnic background, personalities, sense of humor, motivation, and concerns. Odds are that your business includes room for several distinct types of customers. Your target customer will be your most common or profitable customer. The customers who will become loyal and tell their friends about your business will generate growth for your small business. For example, target customers or personas for a fitness center may include different types of people such as serious athletes like bodybuilders and marathon runners, college students, parents, and retirees. But the target customers differs between individual businesses. A fitness center in a city will attract more college students and young professionals than parents and retirees. On the other hand, a fitness center in the suburbs with a daycare facility and a pool will attract more parents and retirees. That might seem obvious, but it’s something that business owners need to consider when marketing their business to customers. The way you market will be different depending on your target customers or personas. What marketing strategy should you use? That depends on the message that you want to communication to your customers. The same goes for any business – find out what your customers like and why they are there to communicate your message to them.

FIND YOUR TARGET CUSTOMERS

So, how do you get to know your customers well enough to determine your target customer? The most direct method is to do your research. You can send out surveys or interview a select number of your best customers. You collect customer email addresses, right? Send out an email with a few survey questions. If you sell across multiple cities or countries, you can use resources like Census.gov or Wikipedia to learn more about the demographics of your markets. Social media is a two way street – look over your fans’ profiles, read their tweets and Facebook or blog comments. Listen to what they have to say. Find out what they care about and why they chose your business over others. Use this information to figure out how to market yourself to new customers.Another way to research customers is by collecting information from them when they become customers. You’ve seen the “How did you hear about us?” questions on forms. That’s a way of researching how customers found a business. Ask your current customers how they learned about your business to learn more about them AND to get more customers like them! Did they find your website online? Like a Facebook or blog post? Maybe they heard about your business by word of mouth or at a networking event. Learning how you acquired customers is the best way of figure out how you can get more customers.

Related: 6 Example Marketing Plans

MARKET YOURSELF WITH A MARKETING STRATEGY

After you learn about your target audience, you can then figure out how to market yourself to potential customers. Which marketing strategies will work for your business will vary based on your target customers.  Social media and online marketing will be some of the best ways to reach customers between the ages of 20 and 45. Twitter and Instagram will reach target customers from ages 20 to 35, whereas customers between 35 and 45 may be better reached on Facebook. Taking the fitness center example from earlier, the marketing strategy for each business will differ based on their target customers. The city fitness center will see more success on social media and hosting local events that will attract students and young professionals. This fitness center should have a strong presence on social media. A social media marketing strategy could include:

  • Using Twitter and Instagram to highlight a workout or recipe of the day or a customer of the week.
  • Engaging via social media – retweeting and commenting on followers’ posts or comments.
  • Incorporating humorous memes or using spring break as a motivator for engaging potential customers.

The suburban fitness center will have a different marketing strategy. Their strategy would be more focused on the needs and wants of their customers. Parents are often concerned about time management and childcare and retirees have concerns about maintaining an active lifestyle as they age. A marketing strategy for this fitness center might include:

  • Facebook advertisement about a Mommy and Me yoga class.
  • Hosting an open house where parents can drop their children off and work out for free.
  • Adding a Zumba for Seniors exercise class.
  • Informative blog posts about the benefits of exercise and aging.

Filed Under: Uncategorized

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