With an ever-increasing number of digital content platforms, it seems impossible to keep up with them all, which is what makes the services claiming you can “set it and forget it” very tempting, but don’t fall for it. In the real world of digital marketing, you cannot simply “set it and forget it” and if you try, you’ll fall behind your competition. Here’s why:
One of the best parts about digital marketing today is how quick and easy it is to collect data about the effectiveness of your campaigns and tweak them accordingly. Everything from Google Adwords to geofencing can help you find out who your audience is, where they are, what they’re interested in, and what digital marketing strategies you can use to get their attention. If you’re not taking advantage of that data and using it to make your campaigns as impactful as possible, you’re missing out on a lot of opportunities and your competitors will be happy to fill in that gap.
Finally, there is no “set it and forget it” when it comes to engagement. If you do decide to market on social media, the main benefit of those platforms is that customers can interact with you and you should encourage that as much as possible. If they ask you a question, answer it. If they have a comment or concern about something you posted, respond. No one likes being ghosted and if your audience feels you’re ignoring them, they’ll leave.
Likewise for your website. If people are commenting on your blog posts, for example, you need to be aware of that and respond to those comments as well. There is no substitute for responding to a potential customer’s concerns – and responding promptly. According to recent studies, about half of people who lodge a complaint online say they expect a response from a company within 24 hours, while 72% of people who lodge a complaint on Twitter say they expect a response within an hour. Fortunately, we have the tools to help with that.
They’re Constantly Changing the Rules of the Game
Facebook just recently changed their algorithm – again. This time the change means businesses will have a harder time getting their ads in front of eyeballs, unless they have a lot of money to spend on Facebook advertising and they decide doing so is worthwhile for their digital marketing strategy.
This also means that if your content strategy relies heavily on Facebook marketing, guess what? It’s time to reassess that strategy!
And it’s not just Facebook. Instagram has also been making changes to its algorithm, and Google is constantly updating its own algorithm while being super secretive about what changes it’s making. That means that, in order to play nice with Google, you have to be constantly assessing what works and what doesn’t so you can change your digital marketing tactics accordingly. (The good news is there’s Google Adwords, which can help with a lot of that, and it just made things easier with a new Keyword Planner. Then we make it even easier with our Google partnership).
That said, you can’t be expected to keep up with all this and maintain your own business, which is why we’re here. We maintain transparency in digital media so you know the exact ROI of your digital marketing efforts down to the penny. We take the guesswork out of what you should be doing online and whether it’s working.
Call me today at 312 505 5633 or email me at firstname.lastname@example.org to learn more!